Journey to Yarn Craft EntrepreneurshipThank you so much Donna for giving me the opportunity to speak directly to your readers. I’ve always had a passion for creating and business. It just came naturally to me. I remember watching my Aunt Bernie crocheting afghans when I was seven years old. Her fingers just flew. I was amazed. I bet everyone in our large extended family had one of those granny square afghans. She is the one who taught me how to crochet. I remember watching neighborhood kids sell lemonade in their front yards and thought there must be a better way. So I asked my mother to make me some lemonade and I loaded up my red wagon with cups, change and a pitcher of lemonade and sold it to the moms and dads working in their yards. Even then I knew you had to go out and get the business you wanted. I learned to knit after I got married and had my son. So, off to my LYS I went and took knitting lessons. The first sweater I ever knit was one I designed myself. A designer was born. That was 26 years ago. Since then I’ve dabbled in almost every corner of fiber art. I went to college for Marketing right out of high school. I fell in love with promotion, branding and sales. But it didn’t feed my soul. I knew my life calling was tied to creativity and yarn so I went back for Fashion, Fiber and Textiles. After graduating the second time I immediately got my ‘dream’ job working for a major New York designer. I hated it. I quit and took some time to figure out how I could combine my love of yarn, and business. I asked some probing questions and felt the anguish of those who responded. L Knits was born out of that analysis. It was a long journey to get here. But here I am a woman who wants to help yarn craft entrepreneurs fulfill their dreams of building profitable creative yarn businesses. I feel that there’s a new opportunity for us yarn craft entrepreneurs. An opportunity to begin anew, to forge a new path, to elevate an industry and create the business you’ve always dreamed of. If you’ve been wanting to start your own yarn craft business you couldn’t have picked a better time. People are turning away from corporate structures, employment and economic uncertainties and setting up their own virtual shops doing what they love. We’re in a new season of entrepreneurship. This is the first time in the history of business that so many people have been willing to become transparent and authentic about who they are and what they do and attach those values and principles to what they produce and offer in a small business. No longer is destiny, purpose or success tied to employment. Owning your own yarn craft business is one area where your grit, persistence and patience are in direct correlation to your success. I’m Lori Henry, the founder of L Knits. LKnits.com publishes resources that helps Hand Knit and Crochet Designers, Yarn Spinners and Independent Fiber Dyers build profitable businesses. It’s where hand knit designers, crocheters, independent yarn dyers and spinners go to grow. The ability to start a business has never been this accessible. Technology has advanced to the point where you can do most of what needs to be done yourself in the comfort of wherever you happen to be. For the tasks you need to outsource, there are plenty of freelancers who are more than willing to help you. Resources like fiverr.com have almost everything from website design to copywriting and CreativeMarket.com is another favorite for graphics and images. Building and growing a yarn craft business can still be challenging and complex and the road to success is filled with twist and turns, steep hills and deep valleys. Entrepreneurship will be more than you ever expected it to be and there will be days that you absolutely love what you do and you’ll also have days where you don’t even want to look at a computer. You’ll work harder and longer and be pushed, pulled and stretched physically and emotionally more than you ever thought you could. Anyone can do it but not everyone will be successful at it. The journey to profitable yarn craft entrepreneurship is not for the faint of heart. It’s for a person with the soul of an artist and the spirit of a warrior. One of the illusions in the craft industry is that if you are a proficient at knitting, crochet, yarn spinning and dyeing, you can operate a successful business. Nothing can be further from the truth.
Creative SkillsIt takes not only mastery of your craft but proficiency in the following areas as well:
- A working knowledge of Color Theory
- An understanding of the basic characteristics of natural and synthetic fibers
- A knowledge of Design Principles and Elements
- The ability to draw, sketch and visually communicate your ideas
Business SkillsTo successfully build and grow a profitable business you need the following skills:
- Technical computer skills for website development, design and blogging
- The ability to create and stick to business plans, systems and strategies
- Financial planning and bookkeeping knowledge
- Marketing and branding expertise
- Copywriting and content creation
Learn more about Lori here:
- L Knits website: www.LKnits.com
- Facebook: https://www.
- Pinterest: https://www.
- Twitter: https://twitter.com/
And check out her most popular blog posts: