Business Coaching For Your Crafty Business 1

Business Coaching For Your Crafty Business 2

“I have an idea for a knitting business, but I don’t know how to get started.”

“I wrote half a crochet pattern book and now I’m stuck.”

“I finished a book draft but I don’t know if it’s ready for publication.”

“I’ve designed a collection of knitwear, but I don’t know how to sell enough patterns to make money.”

“I don’t know if I should work with a publisher or self publish my sewing patterns.”

Do any of these sound familiar?
If you said, “yes,” I can help you take your
crafty business to the next phase.

You have stories to tell, techniques to teach, and designs to share. Your creative vision is burning and you are passionate about sharing your expertise. You know there’s an audience for your work and you want more than anything to finish projects and share your creativity with the world. You want to open your doors and have customers waiting to get what you’re offering.

Working with me, you will do just that: one step at a time, you will find yourself moving from vague idea, to specific details, to completed projects, and a plan for getting your products out in the world. And you’ll figure out how to make money, too!

You can do it, and I want to help you.

You opened my eyes and created a deeper interest in the various pathways of knitting around the world. Talking with you was a turning point in my world. A warm realization that I do want to find some kind of expression through the avenue of knitting and writing.”- Brennan Murphy, String Theory Yarn

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The Details

We can work together for 1 month to jump start your project, or if want a longer period of support, I offer 3 and 6 month packages. If you sign up for a quarterly or semi-annual package, you’ll get a discount.

  • You’ll get a monthly call-planning worksheet.
  • We’ll talk each month for 60 minutes on the phone or Skype.
  • I’ll send you homework assignments based on your goals, plus notes from each session.
  • I’ll review and comment on your homework each month to help you keep on track.
  • You’ll send me a weekly status report with any questions you have in email.

Special Offer
6 Month Package
At Pay What You Can Pricing Program


Each month we’ll focus on your specific goals as well as an overall plan for success that covers every aspect of your business. Here’s the 2019 schedule:

  • January: Success – Your definition of success. Make sure your business suits your life and goals.
  • February: Nourishment – Is your business thriving? Pretend it’s a garden. Does it need fertilizer? Water? A greenhouse? How can you nourish your business.
  • March: People – Are you reaching your perfect people? Are you connecting with enough of them? Are they turning into dedicated followers and repeat customers?
  • April: Products & Services – Are your products and services attractively packaged? How can you improves your business communications visually and linguistically?
  • May: Launch Plans – Do you have a tried and true plan for launching new products and services? Does a one-size-fits-all launch work for you? Or do you have different kinds of offerings that require a varied approach?
  • June: Profitability – Are you making enough money? How can you improve your income generating capacity without creating an unrealistic workload for yourself?
  • July: Support Staff – Do you have all of the support and help you need? What could you use help with? Can you afford to hire outside help? And for what?
  • August: Automating Systems – Do you have systems in place to make your job easier? Or are you reinventing the wheel every time you start a new project. Let’s set up templates, systems, and repeatable procedures so you can be on autopilot.
  • September: Reducing Stress – Are you experiencing stress-free productivity and profitability? If so, what contributes most to your success? If not, what do you need to change to get your business into the flow?
  • October – Continue on September work.
  • November: Year in Review – What did you learn? What did you get stuck on? What can be your business improvement focus for 2020?
  • December: Planning – Creating your 2020 biz plan.



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How is it that I can get more feedback that is useful in pointing a direction for Blended Threads from a few emails with you than I got from 5 months working with a “pro”? You should do more of this sort of work for fiber artists. You are quite good at it!

— Bobbi Hayward, Blended Threads

My Experience

My passion for making things, and for the processes leading up to sharing creative projects with the world is what my work is all about.

Business Coaching For Your Crafty Business 5

In the late 1990s when I was employed as a technical writer, after working for four different companies over the course of a decade, I realized that I hated my career. One day while we were knitting at the LYS, my friend Kris asked me, “If you can write about how to replace a hard drive, can’t you write about how to knit things?” A light went off in my head and I began to see my way clear of the jobs I hated, into a world filled with fiber and friends who love the same things that I do. That simple question changed my life forever.

My years as a technical writer did not go to waste. The skills I learned writing about computer hardware and software carried over to the knitting world, writing patterns and developing books and videos to help you expand your skills and break free from the tyranny of patterns, the way I broke free of the tyranny of my cubicle. My goal is to to teach that one skill, to share that one story, or to ask that one question that will change your life forever.

I’ve written nine knitting books, worked with small, medium, and large publishers, and am now self publishing. I also write for popular knitting magazines, have designed for several yarn companies, and have worked professionally as an editor, tech editor, and translator. What I love best—besides my own creative writing—is helping other designers and authors reach their potential and see their dreams come true.


“Donna Druchunas has a deep, holistic view of the creative and practical processes involved in taking a knitting idea from the early kernel to the completed and marketable project, whether that book is primarily narrative or technical. She’s both kind and bluntly honest: a combination of traits that make her a valuable ally and guide.”

— Deb Robson, author of The Fleece and Fiber Source Book and The Field Guide to Fleece

Business Coaching For Your Crafty Business 6“If you are serious about a writing project, that is the first step. But what if you don’t know how to get it edited, published, marketed, and into customer’s hands? Donna Druchunas has done it all, and she knows how to get stuff done. And, she can teach you how to do it, too. Bringing a book to life is a long, hard slog, and having Donna at your back is extremely reassuring at every step of the process. There is no one better to guide you on the journey of creating your book.”

— Anne Berk, author of Annetarsia Knits

6 month package at Pay What You Can pricing. 

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